Hospikash Social Media

Case Study: Educating and Empowering Patients Through Social Media

Client:

• Hospikash, a leading provider of medical financing solutions.

Challenges:

• The concept of medical financing is relatively new in India and often misunderstood.
• Potential customers were unaware of Hospikash's services or hesitant due to lack of information.
• There was a need to build trust and establish Hospikash as a reliable and transparent financial partner for healthcare needs.

Goals:

• Educate potential customers about medical financing options and how Hospikash can help.
• Build trust and credibility through transparent communication and informative content.
• Increase website traffic and generate leads for medical loan applications.
• Foster a community of informed and empowered patients.

Strategy:

1. Content Strategy Development:
   • Educational Content:Created a series of informative posts, articles, and videos explaining:
     • The concept of medical financing and its benefits.
     • Different types of medical loans offered by Hospikash.
     • Eligibility criteria and application process.
     • Real-life stories of patients who benefited from Hospikash's services.
   • Interactive Content:Developed quizzes and polls to gauge the audience's understanding of medical financing and address common misconceptions.
   • Community Building: Initiated conversations around healthcare affordability and financial planning.
   • Live Q&A Sessions: Hosted live sessions with financial experts to answer questions and provide personalized guidance.
2. Social Media Platform Selection:
   • Facebook: Targeted a wider audience with diverse demographics and interests.
   • Instagram:Shared visually appealing infographics and stories to engage a younger audience.
   • LinkedIn: Reached out to healthcare professionals and financial advisors to create partnerships and build credibility.
3. Community Management and Engagement:
   • Responded promptly to comments and questions: Provided timely and accurate information.
   • Proactive engagement: Participated in relevant online groups and forums to connect with potential customers.

Results (Hypothetical):

• Increased Website Traffic: Social media referrals to the Hospikash website increased by 50% within six months.
• Lead Generation: Saw a 35% increase in loan inquiries and applications attributed to social media efforts.
• Brand Awareness: Established Hospikash as a trusted authority in medical financing, with increased mentions and positive sentiment online.
• Community Building: Fostered a supportive online community of patients who share experiences and information about medical financing options.